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Beat Ne-Yo at Child of Eden to help Japan

| Monday, June 20, 2011

Hey, there's a headline we didn't expect to write today. Ubisoft's new Child of Eden promotion, "Project Hope," challenges players to exceed musician Ne-yo's high score in the "Evolution" level to boost Ubisoft's donation to Japanese earthquake relief.

$100,000 is already pledged; for every score on that level's "Normal Kinect" leaderboard exceeding Ne-Yo's 306,800 between now and July 4, Ubisoft will add an additional dollar, up to a maximum of $20,000.

While replaying this game over and over again for leaderboard position seems like a weird subversion of its happy, love-everyone vibe, it's hard to argue with a good cause. And it is a promotion that results in a lot of time spent playing Child of Eden, so that's nice.

Posted Via Joystiq